OUR BRAINFIT ARTICLES

Why Noise Affects Memory.

Why Noise Affects Memory.

Does noise drive you crazy? The alarm clock jangle your nerves? You’re not alone if it does! Your brain reacts immediately to harsh, unpleasant sounds with an ‘acoustic startle response’. Your amygdala is alerted with adrenalin and the hippocampus stimulated to access...

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Sisters on a Mission

Sisters on a Mission

  TV host, Jeanette Thomas, quizzed the 'Memory Sisters' on the Good Morning show on TV One.     Jeanette begins: Gillian Eadie and Dr Allison Lamont are sisters on a mission to improve our memories with their new book 7-Day Brain Boost Plan. Memory...

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Read the Winning Memory Stories.

Read the Winning Memory Stories.

In our recent competition, readers sent in their stories involving memory experiences. Enjoy these winning stories in three categories: humorous, overcoming obstacles and great tips for readers. Category: Humorous Rev. John Hunt, Canterbury   As a minister...

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Is food poisoning YOUR brain?

Is food poisoning YOUR brain?

There are Nine Big No-No's. Tempting foods surround us. They cry out – buy me, eat me. And we do! That's how manufacturers, chemists and marketers make their money. To cut costs they use additives to ×  make food look and taste delicious ×  keep food ‘alive’ for...

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Will I Get Alzheimer’s Too?

Will I Get Alzheimer’s Too?

It’s natural to worry about developing  dementia—particularly Alzheimer's disease, the most common form— especially if it runs in your family. However, the most dominant risk factor for Alzheimer’s disease is age,  meaning the risk increases as we get older,...

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Cycle and Stay Young.

Cycle and Stay Young.

News Flash! ‘Even the oldest cyclists had younger people’s levels of balance, reflexes, metabolic health and memory ability.’ Stephen Harridge, Director, Centre of Human and Aerospace Physiological Sciences, King’s College, London. Professor Harridge's research team...

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Try our new Memory games.

Try our new Memory games.

The Memory.Foundation (that's us!) in partnership with The University of Auckland have developed games just for you! WHY? To exercise six key memory skills. (The ones everyone over 50 needs to have strong and agile.) The games are fun to play and will strengthen your:...

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