OUR BRAINFIT ARTICLES
How Your Self-Perception Affects Your Brain—and What You Can Do About It
It’s easy to think that how we feel about our brain—our memory, focus, or mental sharpness—is just a reflection of reality. But a growing body of research shows otherwise. In fact, how we perceive our cognitive abilities can have a major impact on our mental...
Fit for 100: Why Brain Health Is the Missing Link in the Longevity Revolution
We are entering an age where living to 100 may become the norm, not the exception. According to Stanford University’s New Map of Life report, half of today’s 5-year-olds could reach their 100th birthday. But the question isn’t just how long we live — it’s how well we...
Why Focus Matters: The Secret to a Sharper Brain and Better Memory
Ever walked into a room and forgotten why you were there? Or read the same sentence over and over without taking it in? You’re not alone — and it might not be your memory that’s failing. It could be your attention. In today’s world of constant pings, pop-ups, and...
Listen Up: Why Hearing Is Essential for a Healthy Brain and Sharper Memory
At Brainfit, we often say: “Your brain needs every sense firing to thrive.” But did you know that your ears may be one of the most powerful tools you have to protect your brain and memory? As we age, hearing loss becomes increasingly common - affecting 1 in 3 people...
New Season, New Habits: Build Your Cognitive Reserve
As the seasons shift, so can we. Whether you’re heading into cooler days or warmer ones, seasonal transitions offer a natural cue to reset routines and adopt habits that support long-term brain health. One of the most powerful ways to invest in your future memory and...
Back to Work: 6 Top Tips for Switching Your Brain Back Into Action
The holidays are a wonderful time to unwind, recharge, and connect with loved ones. But as the new year begins, transitioning back to work can feel a little daunting. Feeling sluggish or unmotivated is completely normal after time off—but with the right strategies,...
The Brain-Boosting Power of Goal Setting: How resolutions can improve Memory & Cognitive Health
As the new year begins, many of us take time to reflect and set goals for the months ahead. Whether it's learning a new skill, improving your health, or nurturing relationships, setting resolutions is more than just a motivational exercise—it’s a proven way to enhance...
Move Your Body, Sharpen Your Mind: Why Exercise is Essential for Brain Health
In today’s fast-paced world, driven by deadlines and endless to-do lists, taking time to move might seem counterproductive. But the research is clear: exercise is one of the simplest yet most effective ways to support brain health and memory regardless of age. Beyond...
14 Ways to Protect Your Brain: Reduce Your Dementia Risk by 45%
70,000 Kiwis are currently living with dementia, and this number is projected to skyrocket to 170,000 by 2050. While these figures may seem daunting, there’s good news: dementia is not a normal or inevitable part of aging. Our brains are remarkably resilient and...
5 Top Tips for Remembering Names
As Dale Carnegie wisely stated, "A person’s name is to them the sweetest and most important sound in any language." As we approach the silly season, many of us will find ourselves socializing more than usual—attending parties, meeting new people, and reconnecting with...