Why are so many people these days doing crosswords and Sudoku?

Who cares about brain fitness? Is it just ‘the latest thing’? or does it really matter?

At a recent international conference of brain and memory professionals, it was reported 84% of the 3165 people who took part in a 2012 sur­vey agreed or strongly agreed that:

“Adults of all ages should take charge of their own “brain fit­ness” with­out wait­ing for their doc­tors to tell them to,” and

78% agreed or strongly agreed with “I would per­son­ally take a brief assess­ment every year as an “annual men­tal check-up.”

So many in the 50+ age group know of someone who has Alzheimer’s or another form of dementia and NO-ONE wants that for themselves. Brain fitness, physical fitness and healthy eating all have a positive correlation with delay or prevention of memory disorders in later life.

The grow­ing aware­ness of the importance of brain fitness in a personal, overall health strategy means taking active steps to include brain challenges in daily life. It used to be thought that brain cells were lost forever with ageing and it is relatively new knowledge that neu­ro­plas­tic­ity allows brain cell growth at all stages of our lives, if there is a reason for the brain cells to grow.

Providing this reason for growth is the best possible reason for adults to focus on brain fitness. It works!

And it has positive outcomes across the lifes­pan to opti­mize health, pro­duc­tiv­ity and qual­ity of life.

At the Memory Foundation, we believe everyone has a personal responsibility to do everything possible to keep the brain and memory intact.


Your family will thank you for it!

There is a difference between brain training and brain stimulation with jigsaws and Sudoku though.

Find out what it is here


Check out our books and brain training courses – take action today.