New Season, New Habits: Build Your Cognitive Reserve

As the seasons shift, so can we. Whether you’re heading into cooler days or warmer ones, seasonal transitions offer a natural cue to reset routines and adopt habits that support long-term brain health. One of the most powerful ways to invest in your future memory and...
Boost Your Brain with Brainfit® Memory Games!

Boost Your Brain with Brainfit® Memory Games!

Have you tried our fun, interactive Brainfit® memory games yet? They’ve already been enjoyed by thousands of people just like you who were keen to sharpen their memory skills. Developed in collaboration with The University of Auckland, each game is designed to...

Why HOPE matters.

Sometimes, everything seems like just too much! Losing hope is the last thing that your brain needs. Your brain is better when it’s hopeful, says Dana smith of Elemental In the brain, people experience optimism about the future in two key areas: the amygdala, our...
Can brain training work?

Can brain training work?

Yes, if it meets these 5 conditions Today we are confronted with a wide range of increasingly abstract and interconnected problems. Successfully dealing with this environment requires a highly fit brain, capable of adapting to new situations and challenges throughout...
Which medications affect memory?

Which medications affect memory?

A reader writes: ‘Can medication affect memory?’ We asked Dr Allison Lamont, PhD, memory expert, what the research says.    Reader, this is a very interesting question. And the answer is still being explored by researchers. In the past, doctors often...
Do Male and Female Brains Differ?

Do Male and Female Brains Differ?

It’s a myth.     It has long been thought that male and female brains are different. ‘Men are from Mars and women are from Venus’ is the kind of pop psychology that grew out of the belief that because ‘men have bigger brains’ they were better able to think...