Cognitive Reserve - Brainfit World

Simple Ways To Reset With Creativity

At Brainfit®, we often highlight the powerful role creativity plays in supporting memory, resilience, and overall brain health. To bring this to life, we’ve teamed up with New Plymouth–based artist and design consultant Vicky Lord to share her top tips on how tapping...

Fit for 100: Why Brain Health Is the Missing Link in the Longevity Revolution

We are entering an age where living to 100 may become the norm, not the exception. According to Stanford University’s New Map of Life report, half of today’s 5-year-olds could reach their 100th birthday. But the question isn’t just how long we live — it’s how well we...

Why Focus Matters: The Secret to a Sharper Brain and Better Memory

Ever walked into a room and forgotten why you were there? Or read the same sentence over and over without taking it in? You’re not alone — and it might not be your memory that’s failing. It could be your attention. In today’s world of constant pings, pop-ups, and...

Listen Up: Why Hearing Is Essential for a Healthy Brain and Sharper Memory

At Brainfit, we often say: “Your brain needs every sense firing to thrive.” But did you know that your ears may be one of the most powerful tools you have to protect your brain and memory? As we age, hearing loss becomes increasingly common – affecting 1 in 3...

New Season, New Habits: Build Your Cognitive Reserve

As the seasons shift, so can we. Whether you’re heading into cooler days or warmer ones, seasonal transitions offer a natural cue to reset routines and adopt habits that support long-term brain health. One of the most powerful ways to invest in your future memory and...