It’s easy to think that how we feel about our brain—our memory, focus, or mental sharpness—is just a reflection of reality. But a growing body of research shows otherwise. In fact, how we perceive our cognitive abilities can have a major impact on our mental...
We are entering an age where living to 100 may become the norm, not the exception. According to Stanford University’s New Map of Life report, half of today’s 5-year-olds could reach their 100th birthday. But the question isn’t just how long we live — it’s how well we...
As the seasons shift, so can we. Whether you’re heading into cooler days or warmer ones, seasonal transitions offer a natural cue to reset routines and adopt habits that support long-term brain health. One of the most powerful ways to invest in your future memory and...
Have you tried our fun, interactive Brainfit® memory games yet? They’ve already been enjoyed by thousands of people just like you who were keen to sharpen their memory skills. Developed in collaboration with The University of Auckland, each game is designed to...
Sometimes, everything seems like just too much! Losing hope is the last thing that your brain needs. Your brain is better when it’s hopeful, says Dana smith of Elemental In the brain, people experience optimism about the future in two key areas: the amygdala, our...
Yes, if it meets these 5 conditions Today we are confronted with a wide range of increasingly abstract and interconnected problems. Successfully dealing with this environment requires a highly fit brain, capable of adapting to new situations and challenges throughout...
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